the world as a mobile phone area. We are focusing on how and why Nokia changed a kind oftheir production andtheir strategic direction. From process of research, we could find their strategies and we'd call it "choose and focus". With this reason, our team is going to present about theNokiaand what have they done and made a change intheir strategies.
2. ABOUT NOKIANokiawas
of components and planned aggressive sales strategy expecting it's sales start to rise. But just then , the serious defects came up in products exported to Italy and South Africa Republic. The defected product is half of exports. If Humax was a local-based companies like Nokia, it couldn't be a big problem and could react directly, However it is tremendous events for Humax that just entered marke
is very important that which system or standard does majority of people use.
However, nowadays most major and competitive operating-systems companies are also focusing on contents that can be provided. Apple wasthe first company to start this competition. If one can develop a high-quality contents that are not compatible with other company’s operating-system, then it can allure and lock-in
is wielding the scalpel on the company’s struggling mobile-phone unit, announcing major restructuring thatwas highlighted by the dissolving ofthe smart-phone and feature-phone development units. Despite its status as the world’s third-largest handset vendor behind Nokiaand Samsung Electronics, LG Electronics has been alarmed by its miniscule status inthe market for smart-phones, which pro
The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan andthe United Kingdom. By 2007, it wasthe fourth-largest cellphone manufacturer inthe world after Nokia, Motorola and Samsung. The sales of products largely increased due tothe launch ofthe Walkman series.
2. Hist
of multi-homing structure with multiple platforms. Between mobile handset makers and customers, there are several mobile OS’s including Apple's iOS, Google's Android and others. Devices can receive multiple OS updates over its lifetime once OS’s are installed.
The mobile OS market share has changed significantly. In 2006, Symbian had the majority ofthe market because Nokiawasthe number o
ofNokia mobile phone manufacturing bases in worldwide use ofNokia’s global purchasing system and CQTM, which is global organization for managing components quality and technologies so thatthey collectively manages quality of suppliers andtheir goods. In this way, Nokia controls the quality of product from the first stage and made suppliers to deliver raw materials and components suited for
In this project, we attempt to figure out strength and weakness of PRADA 3.0, its current position, andthen analyze its factor of failure, by using some analysistools. After that, we try re-marketing for PRADA 4.0 and branding PRADA phone series as high-end brand.
B. LG
LG Corporation isthe second largest corporation in South Korea after Samsung Corporation. LG Electronics was founded in
in, but have continuously failed. And this share sales andinvestment in smart phones businesses seems to be a major strategic decision for LG Electronics and it would affect the future of LG Electronics. Our team have first analyzed the mobile phone industry andthen tried to figure out the problems of LG Electronics’ past strategies inthe market, and would like to recommend strategies that
and Price.
These were determined at the manufacturer’s competitiveness.
With the popularity of smartphones increasing dramatically, the center ofthe mobile phone market shifts to smartphone market.
At the same atime, companies focused on feature phones like Nokia, LG electronics’ market shares dropped fast.
4G, the transmission technology thatis comparably faster than 3G of 201